ANDMORE
Cross-platform, omni-channel rebranding styleguide creation and implementation
OVERVIEW
When IMC/Juniper rebranded to ANDMORE, all 5+ of the digital products they had were drastically different in their look and feel. The goal of the rebrand was to unify both physical and digital touchpoints to be one look and feel.
HIGH LEVEL TIMELINE
July 2023-Jan. 2024
MAKE OF THE TEAM
Lead UI/UX- Myself
Supporting UX- M. Taki
KEY GOAL
Create an omni-channel style guide that works for all digital platforms/products.
MY ROLE
I was the lead UI Designer on this project, working with supporting designers to accomplish the design overhaul.
I started by getting all of our products visually side-by-side to take inventory of where changes would be needed. I made some executive decisions for base styles (colors, fonts, button and card styles) to make global changes and get most of our products on the same baseline.
Once that was complete, we dove into the nitty-gritty details and started documenting all the elements, organizing them into style guides for each product- all tied to the global parent guide.
